LUXEMBOURG, LET’S MAKE IT HAPPEN!

LUXEMBOURG, LET’S MAKE IT HAPPEN!

 

Luxembourg has recently announced publicly its new brand identity. The slogan ‘Let’s make it happen’ and the logo reflect the country’s values of openness, dynamism and reliability.

 

Luxembourg is one of the few countries in the world that contains an ‘x’ in its name. The logo is focused in the ‘x’ of Luxembourg showing a sort of cross made of four red and blue arrows— colors of the country’s flag. The fact that the cross is open reflects the openness of the country and its people. ‘Let’s make it happen’ is an invitation addressed to each and every one willing to contribute to the country’s success story.

 

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